Discovery

  • Digital Mgr Digit Insights And Analytics

    Posted Date 2 months ago(9/6/2018 12:25 PM)
    Requisition ID
    20550
    Location
    UK-London
    Career Category
    Research
    Type
    Company Employee Full-Time
  • Position Summary

    The role of the insights & data team is to convert consumer and market information into concise insights and strategic recommendations for ‘Discovery EMEA’ to gain a clear competitive advantage.

     

    With the ongoing global disruption in media, Discovery Communications must navigate a rapidly changing environment to reach viewers how, when and where they want and propel continued growth. The Digital Insights & Analytics manager will support effective commercial success of the digital strategy for Legacy Scripps and Discovery EMEA and International and work with the wider insights team to bridge the gap where traditional media measurement has failed to keep pace with rapid changes in technology and behavior related to content consumption.

     

    This role reports to the VP DNI & EMEA Insights, as part of a small, skilled research team.

     

    The core focus of the team is to support best practices decision-making around international content and to identify, understand and surface consumer trends with the potential to impact and drive our global business.

    Responsibilities

    • Provide the business with a forward-looking view of non-linear media consumption and consumer trends with the potential to impact and drive our global business, ensuring Discovery is well positioned for future growth.
    • Fully exploit available syndicated research and audience measurement tools to provide insights driven analysis of owned and competitive digital and social platforms, with responsibility for the production and dissemination of regular reports and ad hoc projects.
    • Perform social media mining by leveraging social analytics and sentiment analysis to complement traditional media measurement and offer strategic direction for Discovery’s cross platform offering.
    • Work with the DNI Analytics Manager to define data collection requirements, join up data from disparate platforms to advance an end-to-end view of customer value and build dashboards that help communicate behavioral insights.
    • Support digital product owners across the business as needed, including assisting efforts to translate business objectives into product-specific KPIs, creating a taxonomy of audience segments that feed into product personalization or targeting strategies, configuring analytics to reflect user journeys and the conversion funnel and helping design and implement AB tests to contribute towards UX optimization.
    • Work collaboratively with other Discovery Research teams, the broader EMEA team and other stakeholders, lending support to their work streams when necessary.

    Requirements

    • Experience working with digital and social analytics, preferably in a media research, media planning role or a role with transferable skills as described in key responsibilities.
    • Robust experience working with digital and social media tools and data portals, like Adobe Analytics, Google Analytics, Omniture and/or ComScore, Spredfast, Crimson Hexagon, Pulsar, Facebook Insights, Tubular, YouTube CMS.
    • A strong analyst and story-teller, able to interpret data from a range of sources and bring insight to life in an engaging manner.
    • Demonstrate a “self-starter” mentality.
    • Ability to work both independently and effectively as part of a team.
    • Ability to plan, prioritise and complete work accurately in a set time frame.
    • Independent problem-solving skills.
    • Flexible and willing to take on work from across a range of departments and internal stakeholders, often within a short time-frame.
    • Strong presentation skills – ability to present insights in front of audiences and tailor their story to the right audience.
    • Good knowledge of computer Microsoft software packages, particularly Microsoft Excel and PowerPoint.
    • Experience with linear measurement system tools a plus (e.g. Nielsen, Ibope, Techedge).

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