Discovery

  • Commercial Forecasting Analyst

    Posted Date 3 weeks ago(3 weeks ago)
    Requisition ID
    20449
    Location
    UK-London
    Career Category
    Marketing & Communications
    Type
    Company Employee Full-Time
  • Position Summary

    For more than 25 years, Eurosport has been delivering quality live content, connecting fans and athletes around the sports they love - from grand slam tennis tournaments, to cycling events such as the Tour de France, right through to the Olympic Games.

     

    Following the acquisition by Discovery, the business is now re-energising its digital platforms to provide audiences in +50 countries (across multiple languages) with authentic, premium and innovative content. This is focused around the Eurosport Player (ES Player): an over-the-top (OTT) platform that gives customers access to linear and non-linear sports content. Having secured the exclusive European broadcast rights for the Olympics until 2024, there's no better time to join the Eurosport team in this incredibly exciting time of rapid growth and innovation! 

     

    Eurosport are excited to be recruiting for a Commercial Forecasting Analyst, focusing on how best to grow our business through marketing initiatives. Reporting directly into the Senior Director of Acquisition, this is a hands-on role where the successful candidate will operate right at the junction between data strategy and campaign execution.

    Responsibilities

    • Lead analysis into marketing campaign effectiveness, geared at maximising ROI.
    • Own quarterly marketing planning cycles, leading dynamic statistical modelling efforts to project performance and set appropriate targets.
    • Monitor assumptions and report results against previous forecasts.
    • Support central marketing team with forecasts for key sporting events such as Australian Open, Bundesliga, Tour de France and the Olympics.
    • Build tools and models to evaluate campaign effectiveness and provide recommendations (both for long-term growth and short-term ‘in-event’ campaigns).
    • Monitor wider trends within markets, verticals and consumer behaviour to help formulate future strategies.
    • Work with colleagues on ROI initiatives such as LTV and incremental performance.

    Requirements

    • A highly analytical individual with demonstrable experience from a similar project/role.
    • Degree level education, in a maths or statistics related subject (e.g. mathematics, economics, engineering, )
    • Advanced knowledge of data analysis techniques including predictive modelling, multivariate analysis, querying and reporting tools.
    • Strong stakeholder management and communication skills
    • Experience with data visualisation (Tableau, Power BI etc) and marketing analytics tools (Adobe / Google Analytics)
    • Problem solver with an aptitude for working in an agile “test and learn” environment.
    • Interest in digital marketing and a passion for sports are a plus!

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