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  • Coordinator - Digital Marketing

    Posted Date 2 months ago(10/9/2018 11:03 PM)
    Requisition ID
    20282
    Location
    SG-Singapore
    Career Category
    Marketing & Communications
    Type
    Company Employee Full-Time
  • Position Summary

    The Way We Work

    In Asia, our culture and general leadership traits are in evolution as we migrate from being a traditional linear Pay TV business towards a convergent media and entertainment business that encompasses digital and mobile platforms. We will develop direct consumer relationships while still supporting our traditional platform partners with innovative solutions to help them grow and evolve their businesses. Generally, we are looking to embrace a ‘maker’ culture in a dynamic, entrepreneurial, youthful and low-hierarchy setting akin to Silicon Valley tech firms. We are looking for the brightest candidates to support this journey.

     

    Job Purpose

    The Digital Marketing coordinator will work closely with the digital products marketing team to create and drive customer growth via digital channels, and maintain a strong and competitive online presence for the digital products ecosystem. The right candidate understands the need to be digital-first and will also be responsible for analyzing and reporting on digital marketing campaigns to maximize campaign performance.

    Responsibilities

    • Assist in editorial calendar planning for website and social media
    • Manage day-to-day communication on all social media channels and other relevant platforms.
    • Assist with scheduling of social content, as well as community management, organizing and tracking to ensure timely delivery of key deliverables
    • Managing and uploading content and updates for all brands under the digital products arm on web and YouTube.
    • Support implementation of digital owned/paid strategy (specifically website, digital paid media) working closely with the Digital Products team
    • Sourcing, copywriting and proofing/editing content for a variety of digital channels
    • Report, track and develop analytic reports on both organic and paid marketing performance of all digital products
    • Manage search, native and display ad campaigns across several platforms
    • Ensure operational efficiency in finance processes (CEs, invoices etc) for the digital portfolio
    • Support overall Digital Products budget management (key liaison with Finance, run-rate tracking)

    Requirements

    • Recognized Bachelor’s degree in Marketing, Communications or a related programme
    • Fresh graduate or those with at least 1 year of relevant industry experience in digital marketing, editorial and content marketing
    • Proficient in Word, Excel, Power point, Adobe Photoshop, Illustrator
    • Knowledge in CMS, Google analytics and basic html
    • Strong knowledge and understanding on the role of content across different digital and social media platforms, including formats for mobile, paid social and other relevant digital channels
    • Familiarity on content performance measurements through utilization of relevant data, tools and platforms
    • Passionate about all aspects of digital and content marketing with an innovative mindset to drive results-driven engagements through impactful and effective content
    • Strong communicator with good writing and verbal skills
    • Self-motivated team player with great project management skills
    • Highly organized, with extreme attention to detail
    • High degree of adaptability and independence
    • Comfort with experimentation and risk-taking
    • Singaporean only
    • 1-year contract with the possibility of conversion to perm

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