Discovery

  • Digital Content Creator

    Posted Date 2 weeks ago(8/9/2018 9:23 PM)
    Requisition ID
    20279
    Location
    SG-Singapore
    Career Category
    Marketing & Communications
    Type
    Company Employee Full-Time
  • Position Summary

    To write, create and publish all forms of digital assets for our products’ web pages and social media platforms, including but not limited to articles, videos and social media posts.

     

    The Digital Content Creator’s core responsibilities include producing content to advertise Discovery’s digital products, copywriting on relevant topics and promoting the content on social media. To be successful in this role, you should have experience with digital publishing and generating traffic and leads for new business, that will enable us to reach our target audience by delivering both engaging and appealing content for our products.

    Responsibilities

    • Research relevant and current topics which are top of mind and trending
    • Ability to come up with original content idea for the suitable platform
    • Prepare well-structured drafts using digital publishing platforms
    • Create and distribute content to advertise and populate products in both video and written format
    • Edit and proofread written pieces before publication
    • Conduct keyword research and use SEO guidelines to optimize content
    • Promote content effectively on social networks and monitor engagement (e.g. through comments and shares)
    • Identify consumer needs and recommend new topics
    • Coordinate with Marketing and Design teams to illustrate articles and videos
    • Evaluate web traffic to content (e.g. conversion and bounce rates)
    • Update our digital platforms, as required

    Requirements

    • A Degree with at least 3-4 years’ experience in producing / writing digital content
    • Proven work experience as a Content Creator, Copy-lead Producer or similar
    • Portfolio of published articles / digital content
    • Hands-on experience with Content Management Systems (e.g. WordPress, AEM)
    • Excellent writing and editing skills in English
    • Ability to fact-check content pieces
    • Strong time-management skills
    • Familiarity with SEO

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