Discovery

  • Executive, Digital Marketing

    Posted Date 2 weeks ago(8/3/2018 10:24 AM)
    Requisition ID
    20207
    Location
    SG-Singapore
    Career Category
    Marketing & Communications
    Type
    Company Employee Full-Time
  • Position Summary

    Responsible for the coordination and oversight of content production and strategy for Discovery’s line of digital products and brands. The Digital Marketing executive will work closely with colleagues in production, ad-sales, brand marketing and communications to develop and implement audience growth strategies and revenue for the business. The right candidate understands the need to be digital-first and will need to design and drive strategic content marketing initiatives, such as content planning, development and optimization across different brand channels, digital touch-points and products.

     

     

    About Discovery

    Discovery is the global leader in real life entertainment, serving passionate fans around the world with content that inspires, informs and entertains.

     

    Available in 220 countries and territories and 50 languages, Discovery is a platform innovator, reaching viewers on all screens and services, from linear, free-to-air and pay–TV channels to digital products and streaming services, to social and mobile-first content and formats. 

     

    Discovery’s portfolio of premium brands includes Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, Travel Channel, Turbo/Velocity, Animal Planet, and Science Channel, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports and Home of the Olympic Games across Europe. Further information can be found on - https://corporate.discovery.com/

     

     

    The Way We Work

    In Asia, our culture and general leadership traits are in evolution as we migrate from being a traditional linear Pay TV business towards a convergent media and entertainment business that encompasses digital and mobile platforms. We will develop direct consumer relationships while still supporting our traditional platform partners with innovative solutions to help them grow and evolve their businesses. Generally, we are looking to embrace a ‘maker’ culture in a dynamic, entrepreneurial, youthful and low-hierarchy setting akin to Silicon Valley tech firms. We are looking for the brightest candidates to support this journey.

    Responsibilities

    • Content Marketing and Editorial Creation
      • Developing and overseeing digital campaigns and strategy
      • Assist in editorial calendar planning for website and social media
      • Develop shareable editorial content that caters to addresses of audience’s interest with the objective to drive traffic and engagement on the website and social media
      • Curate and repacking of existing content to meet editorial requirements
      • Optimize web content – editorial, videos, etc; with SEO best-practices
      • Basic experience using content management systems
      • Work with Content Performance Analyst in monitoring digital content performance to fine tune engagement
      • Collaborate with producers and video editor to develop video content that are highly engaging to our brand’s digital audience
      • Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments.
      • Assist in implementing newsletter strategy and track customer journey within Discovery’s digital properties acquired through newsletter campaigns
      • Source and curate compiling content for newsletters that cater to difference audience segment

     

    • Social Media Management
      • Assist in managing social media strategy on, but not limited to, Facebook, Instagram, YouTube
      • Acquiring and maximizing followers on social media platforms such as Facebook, Instagram and YouTube
      • Analyzing social media insights to guide future social media campaigns
      • Understanding of the basic best practices of the main social media channels, which content and approaches work on each and why
      • Manage day-to-day communication on all social media channels and other relevant platforms.
      • Assist with scheduling of social content, as well as community management, organizing and tracking to ensure timely delivery of key deliverables

    Requirements

    Requirements:  

     

    • Recognized Bachelor’s degree in Marketing, Communications or a related programme
    • Minimum 3 years of relevant industry experience in digital marketing, editorial and content marketing.
    • Proficient in Word, Excel, Power point, Adobe Photoshop, Illustrator
    • Knowledge in CMS, Google analytics and basic html
    • Strong knowledge and understanding on the role of content across different digital and social media platforms, including formats for mobile, paid social and other relevant digital channels
    • Familiarity on content performance measurements through utilization of relevant data, tools and platforms
    • Passionate about all aspects of digital and content marketing with an innovative mindset to drive results-driven engagements through impactful and effective content
    • Strong communicator with good writing and verbal skills
    • Self-motivated team player with great project management skill
    • Highly organized, with extreme attention to detail
    • High degree of adaptability and independence
    • Comfort with experimentation and risk-taking
    • Singaporean only
    • 1-year contract with the possibility of conversion to perm

    Please send all applications including a CV to HRM_Asia@Discovery.com

     

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