Discovery

  • Creative Strategist

    Posted Date 3 months ago(4/24/2018 11:12 AM)
    Requisition ID
    19646
    Location
    UK-London
    Career Category
    Advertising Sales
    Type
    Company Employee Full-Time
  • Position Summary

    One Discovery World is a successful, fast paced and fun team who specialises in selling fantastic advertising and partnership across the whole Discovery Network International portfolio, including Eurosport. We are looking for a competent and passionate midweight creative strategist to join our creative, production and planning arm.

    The purpose of the role is to help the London based international sales team winning new business by devising bespoke, forward thinking, cross platform creative solutions that can enable advertisers to meet their branding goals. This will be achieved by dissecting briefs in a sharp strategic manner, understanding and embracing the brands’ challenges, identifying opportunities through the use of insights and analytics, coming up with innovative partnership ideas across all available media (TV, digital, social, event) and coordinating production for branded content projects.

    The role will have a primary focus on Eurosport, but over time is expected to also cover the other platforms. It entails developing close relationships with the Eurosport editorial teams in Paris and expertise in the network’s offering and USP.

    The role would suit a person with a strong creative mind, a passion for content-driven advertising and storytelling, a digital-first mentality, a solid understanding of social marketing, and a brand strategist or marketer profile. Passion for sport a strong plus!

    Responsibilities

     

    • Forming strong relationships with the internal teams in the Eurosport Paris headquarters, and especially the brand partnership, editorial, digital, and production teams. Developing expertise in the Eurosport main events and programming strategy and offering.
    • Attending clients’ briefing sessions
    • Conducting research around the brand to help refine the brief: positioning, past media activities, key challenges and competitors. Identifying key trends and potent insights.
    • Participating in brainstorming sessions when proactively approaching clients or responding to briefs, and contributing with relevant innovative and integrated solutions.
    • Developing winning creative solutions and a media strategy for brands, alongside the sales account holder.
    • Articulating the creative ideas into slides with compelling write-up and impactful visuals.
    • Presenting the creative route to clients alongside the sales account holder.
    • Managing and coordinating the production process for jobs assigned to the editorial team, to the in-house creative team for commercial projects, and to third party companies as well – accountable for budget, schedule, approval process and delivery.
    • Create relationship with external production companies (TV & Digital) and brief them when relevant to respond to clients’ demands.
    • Keeping abreast of new media and sports trends

    Requirements

    • Exceptional creative skills, and proven experience of having devised, pitched and won creative/partnership campaigns. Demonstrable track record of producing complex, high value innovative ideas across several media, especially digital & social
    • Experience in a media environment, ideally a branded content studio, creative agency, or a digital or social platform with a solid understanding of the brand partnership business
    • Confident, articulate, with excellent written and verbal English
    • Ability to convey ideas into visuals. Good command of Power Point
    • Team player with an ability to foster collaborative working relationships and build alliances with key stakeholders. Ability to work with several departments with the aim of motivating and coordinating people towards a common goal.
    • Experience working in an international environment a plus
    • Excellent project management skills
    • Experience working under pressure while meeting tight deadlines and delivering a budget.
    • Ability to adapt to change in an evolving business environment
    • Willingness to keep abreast of emerging trends within the industry
    • Competency in Powerpoint, Outlook, Excel, Word. Adobe a Plus.
    • Passion for sports advantageous

     

    Beyond the requirements above, for the preferred candidate:

    • Travel to our non-UK offices may be required from time to time
    • Fluency in French language is an advantage

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