Discovery

  • Senior Brand Strategy Manager

    Posted Date 4 weeks ago(3/23/2018 1:25 PM)
    Requisition ID
    19513
    Location
    UK-London
    Career Category
    Marketing & Communications
    Type
    Company Employee Full-Time
  • Position Summary

    Over 25 years, Eurosport has established itself as a household name for live sports. Now, Discovery has re-energised Eurosport to connect fans and athletes around the sports they love.

     

    The new Eurosport tells great sport’s stories of human perseverance, achievement and inspiration told by the best experts. Eurosport immerses viewers and feeds their passion with memorable experiences in a bigger, more innovative way.

     

    Delivering quality and live content first, Eurosport produces authentic, premium and innovative content. It combines expertise, passion and resources to develop high-value programmes and offer unrivalled coverage to viewers in 99 countries, in 21 languages. Having secured the exclusive European broadcast rights for the Olympics until 2024, there's no better time than now to join Eurosport on this incredible adventure!

     

    Eurosport Digital are now excited to be recruiting for a Senior Brand Strategy Manager. Reporting directly into the Brand & Campaign Director, this is a new and vital role in the team. The successful candidate will join the team to develop our brand to enable continued growth. They will lead our brand development, own our brand strategy and be the voice of the brand within the marketing team. They will live and breathe the brand, they’ll be passionate, creative and up for the challenge!

    Responsibilities

    • Own and develop the Eurosport Player brand strategy, positioning, and identity
    • Own and develop our brand guidelines, ensure these are embedded across team and all campaigns
    • Ensure deep consumer understanding underpins all brand thinking, working with the research team
    • Develop and champion short and long term brand KPIs in conjunction with acquisition and retention teams. Set clear growth targets for these and develop process to measure performance
    • Proactively support teams, e.g. customer and product, across the business to translate the brand strategy into actionable ways to build our brand equity and influence consumer perceptions
    • Be the brand champion across the business, engage and excite all staff to translate on brand DNA into their own work
    • Stay connected to the wider industry, keeping close to brand strategy trends, creative best practice, and maintain links to the industry to proactively recommend fresh research or approaches

    Requirements

    • 5+ years leading high profile end to end brand projects, agency or client side

       

    • Able to collaborate with, manage & influence internal/ external stakeholders across multiple levels

       

    • Experience of working with agencies, developing strong, collaborative relationships

       

    • Demonstrates clear strategic thinking, can build strategic narratives, lead debate and develop persuasive presentations for Head of and Director level review

       

    • Strong understanding of the role of consumer insight and the ability to apply insight in support of a creative or strategic challenge

       

    • Passion for sports and entertainment industries, and active interest in Sports marketing

     

    • Persuasive, and able to use insight to back up your thinking

     

    • Highly creative, live the brand in their work

       

    • Enthusiastic, excited by a challenge

       

    • Entrepreneurial thinker, will enjoy working in an exciting, fast paced, start up style environment

       

    • Interest in digital/ OTT content distribution 

       

     

    Good to have: 

     

     

    • Experience working on a Sports brand

     

    • Experience working on an OTT entertainment brand

     

    • Experience of a master/sub brand architecture

     

    • Experience of a multi territory/ global brand 

    Options

    Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
    Share on your newsfeed