Discovery

  • Performance Marketing Analyst

    Posted Date 5 months ago(3/20/2018 6:21 AM)
    Requisition ID
    19477
    Location
    UK-London
    Career Category
    Marketing & Communications
    Type
    Company Employee Full-Time
  • Position Summary

    Eurosport Digital are excited to be recruiting for a Digital Marketing Analyst. Reporting directly into the Senior Director of Acquisition, this is a new and important role in the team. The successful candidate will own data analysis initiatives to increase the effectiveness of our marketing efforts. This person will play a crucial role in embedding a culture of continuous optimisation within the team, championing a data-led approach to decision-making, and working with senior stakeholders to formulate new strategies.

     

    The role will be varied and challenging, from reporting and levelling up data visualisation, to creating testing methodologies and analyses to evolve how we market the Eurosport Digital Player across Europe. Eurosport Player is a new OTT (‘over-the-top’) platform that gives customers access to some of the world’s best loved sports including Tour de France, Bundesliga, and of course, the Olympics.

      

    Eurosport has been delivering quality content connecting fans and athletes around the sports they love for over 25 years. Following the acquisition by Discovery, the business is now re-energizing its digital platforms to connect audiences in 99 countries with authentic, premium and innovative content. Having secured the exclusive European broadcast rights for the Olympics until 2024, there's no better time to join Eurosport team in this incredibly exciting time of rapid growth and innovation. 

    Responsibilities

    • Own and develop marketing reporting, including BI and data visualisation.
    • Review marketing performance across different channels and lead key initiatives geared at improving the ROI of our marketing campaigns (including attribution and incrementality testing).
    • Manage the testing framework, ensuring that the process and learnings are clearly documented and understood across the team.
    • Present to senior stakeholders and partner closely to build effective initiatives to achieve ambitious growth targets
    • Champion a data-led approach to marketing and identify ways to improve current processes.
    • Work with our Tracking team to maintain strong data integrity, including the merging of different data sources to provide a holistic picture of performance
    • Identify and manage third-party tools and vendors.

    Requirements

    • A highly analytical individual with demonstrable experience from a similar project/role.
    • Advanced knowledge of data analysis techniques including predictive modelling, multivariate analysis, querying and reporting tools, A/B testing and statistical significance.
    • Experience building effective reports and dashboards, and suggesting recommendations.
    • Ability to communicate complicated analytical solutions and their business value clearly to a diverse group of stakeholders, one-to-one, in presentations and over email
    • Experience in managing vendor relationships and internal teams across multiple countries, and an aptitude for working in an agile “test and learn” environment.
    • Focus, resilience and great at problem-solving. Able to find solutions and work towards goals when setbacks occur.
    • Proficient in SQL.
    • Knowledge of marketing attribution models and Power BI a plus
    • Experience in a fast-growth tech environment desirable, but not essential

     

    London, United Kingdom, Europe

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