Discovery Communications

Manager - Digital Sales

Posted Date 2 weeks ago(2/8/2018 11:07 AM)
Requisition ID
19277
Location
UK-London
Career Category
Advertising Sales
Type
Company Employee Full-Time

Position Summary

Discovery Networks International are exciting to be recruiting a NEW role within the growing Digital Ad Sales team. The Digital Sales Manager (Media Sales) will report to the Digital Sales Director, and will have  responsibility for maximising revenue through direct and programmatic channels across Discovery and Eurosport digital platforms.

 

The successful candidate will take ownership for a portfolio of agencies and clients. The Digital Sales Manager (Media Sales) will be involved in defining strategy and approach across key business areas to deliver maximum display and video revenues to Discovery. As well as direct sales, the role will have a focus on programmatic monetisation. The Digital Sales Manager will act as a key partner between Discovery Networks International/Eurosport and trading desks / programmatic agencies as well as between sales and ad operations.

 

The role will encompass a pan-European inventory sell and some involvement in local digital markets. Beyond ads, the role will also encompass an amount of social inventory sales. We have partnerships with YouTube, Twitter, Facebook and Snap that require sales understanding and effort at different times.

 

The ideal candidate will have a background working within digital advertising and programmatic: Ad Sales, Ad Tech or Ad Operations, with experience including but not limited to digital sales, SSPs/DSPs, digital ad servers and analytics/reporting systems.

The position will initially be focused on display and short-form video inventory, requiring a solid understanding of sales, agencies, marketplace, and technologies. Over time the role will evolve to incorporate OTT video sales (Player, CTV etc).

Responsibilities

 

  • Primary responsibility to deliver digital revenue, yield and STR targets across display and video.
  • Define, alongside Sales Director, the digital sales strategy for Discovery and Eurosport for a set group of agencies/clients.
  • Identify and deliver key sales targets/demand sources/programmatic revenue opportunities to deliver maximum revenue and maximum STR.
  • Manage pipeline and close digital ad deals to deliver on targets.
  • Work with Ops to set-up, maintain, and optimize programmatic deals and to optimise direct sold deals.
  • Ensure Trading Desk partners are well versed in Discovery/Eurosport digital opportunities and that they are fulfilling on PMP expectations.
  • Ensure your agency programmatic trading is optimised across guaranteed and non-guaranteed deal types.
  • Identify and win extraordinary deals when content allows (e.g. Olympics).
  • Include social within deals where appropriate and monetise effectively using all areas of social monetisation.
  • Responsible for reporting and tracking of revenue across deals and channels.
  • Work closely with broader inventory and yield team to maximize inventory and revenue opportunities across the Discovery Digital portfolio.
  • Problem solve, troubleshoot, and execute on deliverables with a focus on driving digital ad sales revenue.
  • Communicate digital/programmatic strategy and benefits internally acting as advocate and educator. Work with pan-sales team to identify appropriate digital opportunities.
  • Other duties as assigned, including ad hoc reporting and analysis

 

Requirements

 

  • Proven experience in digital advertising; background in Digital/Programmatic Ad Sales/Ad Operations/Yield Management with video platform experience preferred
  • Experience working with SSPs/DSPs and programmatic marketplaces
  • Experience with ad serving platforms (display and video)
  • Strong background with Microsoft Office, particularly Excel & Powerpoint
  • Solid understanding of digital media market and industry trends 
  • Able to make actionable and informed decisions, effective communicator and negotiator 

 

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