Eurosport Digital is recruiting for a Retention & Winback Manager to join its Eurosport Player team. Eurosport Player (ES Player) is an OTT platform that gives customers access to linear and non-linear sports content such as Tour de France, Bundesliga and MotoGP. ES Player is available across Europe.
The successful applicant will plan customer communication campaigns, delivered currently via email and soon push notifications, but expanding out to other channels as appropriate, both for business as usual save and winback comms and major sports events, across the entire customer lifecycle in all of ES Players’ markets, with special focus on: Germany, Italy, the UK, France and Norway.
The Retention & Winback Manager will work within a broader marketing team with brand, event and acquisition marketing roles. They will have to adopt and cultivate an agile “test and learn” mindset in which all parts of the marketing team work together to continuously improve marketing performance.