Eurosport Digital is recruiting for a Senior Performance Marketing Manager to join its Eurosport Player team. Eurosport Player (ES Player) is an OTT platform that gives customers access to linear and non-linear sports content such as Tour de France, Bundesliga and MotoGP. ES Player is available across Europe.
The successful applicant will manage media campaigns for major sports events across Paid, Owned and Earned digital marketing channels, and manage and collaborate with media and creative agencies. In doing so they will target a set of KPIs including customer acquisitions, subscriber acquisition costs, and traffic by channel. Initially the Acquisition Marketing Manager will focus on campaigns in ES Player’s main markets, France, Germany, the UK and Norway, although they may focus on a single country over time.
The Senior Performance Marketing Manager will work within a broader marketing team with brand, event and retention marketing roles. The successful applicant will have to coordinate closely with these different roles. They will also have to adopt and cultivate an agile “test and learn” mindset in which all parts of the marketing team work together to continuously improve campaign performance.