Discovery Communications

Licensing Manager

1 month ago
Requisition ID
Career Category
Company Employee Full-Time

Position Summary

Discovery Consumer Products builds strong alliances with the world’s most respected manufacturers and retailers to create compelling products and experiences under Discovery Communication’s brands and properties that aim to engage our fan base and introduce new consumers to our brands.  The Licensing Manager is responsible for developing and overseeing the licensing business primarily for the Discovery Adventures Brand across EMEA and potentially Global markets where it makes sense.


  • Build a robust, profitable Adult and Childrens outdoor & Lifestyle business featuring the Discovery Adventures Brand across the EMEA markets.
  • Negotiate traditional as well as co-Brand partnerships that enhance the Discovery Adventures Brand positioning across multiple retail platforms.
  • Work closely with the DIscovery Marketing and Ad Sales teams across EMEA to ensure accurate information is supplied to licensees and retailers on tent pole network events to ensure optimum Brand exposure to increase sales potential.
  • Maintain close working relationship with Ad Sales teams to “piggy back” client opportunities where relevant.
  • Develop category strategies and initiatives that will drive growth across the brand to include: industry and competitor analysis, brand positioning, and creative, product, marketing, publicity/promotional, retail and roll-out plans.
  • Set financial goals by category, working closely with the other regional Sales Managers, Finance and Operations.
  • Identify new specialist regional agents where required and work with existing agents to ensure Discovery Adventures is a priority.
  • Work with the Global team to assist in identifying and securing new business opportunities with other Brands within the DGE portfolio.


  • Seasoned professional who has served in mid/senior level positions for 5+ years within; brand management, licensing and business development or retail, preferably within the outdoor or lifestyle sector.  
  • University degree in related area or equivalent experience.
  • Demonstrated ability to create and present revenue models to steer successful opportunities through to completion; from ideation and internal vetting, through the legal process, to ensure success post-closing.
  • Licensor experience preferred; sales, retail, marketing or manufacturing experience in related fields a must.
  • Strategic, visionary thinker across multiple categories and brands on a global scale
  • Strong organizational, negotiating and interpersonal skills
  • Creative thinker, entrepreneurially minded
  • Strong strategic and analytical abilities


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