Discovery Communications

Senior Research Executive

2 months ago
Requisition ID
18346
UK-London
Career Category
Research
Type
Company Employee Full-Time

Position Summary

CEEMEA

 

The role of the research department is to convert consumer, market information, digital and linear performance data into the concise insights and strategic recommendations that provide Discovery Networks with clear competitive advantage. To work alongside Senior Research Manager to monitor and strengthen portfolio performance in the Emerging Business region and to ensure that markets are understood and the Discovery portfolio is maximized.

 

The Snr Research Executive will be part of a small EMB research team within wider pan regional CEEMEA group and key member of the EMB channel’s team. The Lead Executive will be mainly responsible for analysing large volumes of performance data, regular reporting and monitoring market trends to ensure that the Discovery portfolio performance is maximised and EMB markets are well understood. The EMB Snr Research Executive will also act as the regional representative and expert within wider CEEMEA research team.

 

Centralized around using the market ratings databases, the successful candidate will extract effective and relevant research to editorial and commercial teams in order to grow revenue through performance, advertising & affiliate sales. The successful candidate will also have some experience of using digital analytics and have keen interest in Emerging Markets and consumer trends.

Responsibilities

  • The role will be mainly required to work independently on regular performance reporting and ad hoc queries involving ratings data, digital analytics and market information
  • This role will be responsible for promoting research internally to drive decision making process and guide the strategic development of the DNE portfolio across EMB
  • Ensuring that programming, marketing and commercial teams have clear, insightful and actionable information on consumers and the markets
  • Being able to use multiple data sources to build a story and communicate it effectively
  • When required working on bespoke research projects e.g. quantitative and qualitative projects
  • Working with Senior Research Manager on strategic projects, business development initiatives and analysis involving Emerging Business Markets and occasionally other CEEMEA markets
  • Working with Senior Research Manager on improving reporting tools, implementing new methodologies and insight thinking into the daily practice
  • To act as the EMB research expert and ensuring that EMB is accurately reported and represented on the pan regional and global level
  • Ensure that all research is best practice with quality and objectivity across all output
  • Proactively recommend and carry out research analysis on key issues which would benefit editorial and commercial decision making
  • Fully exploit available data sources such as people meter, ad-sales, digital and case studies from other markets to provide actionable insights to support and develop ratings and commercial interests
  • Presenting consumer and commercial insight & recommendations to internal clients in a clear, concise manner

Requirements

  • Proven experience in research, media planning/buying or consumer strategy
  • Strong data analysis skills – must be currently extracting, analysing and interpreting large sets of data,
  • Broad research experience, from analysis of peoplemeter data, digital analytics to commissioning and managing primary quantitative and qualitative research projects
  • Knowledge / Interest in the Emerging Markets, with particular reference to South Africa, Middle East and Turkey
  • Actively looking for opportunities to learn and be up to date with developments in media and research methodologies
  • Working knowledge of relevant people meter data analysis systems
  • Excellent communication and presentation skills
  • Passion for TV, digital media, factual and lifestyle entertainment programmes
  • Basic understanding of marketing, media planning, advertising and editorial principles
  • Ability to manage workload through business based prioritisation, and delivery of concise and relevant work to internal clients
  • Customer focussed and ability to demonstrate diplomacy, tact and integrity
  • Ability to work effectively as part of a team
  • Proactive approach
  • Responsible for accuracy and relevance of own work
  • The role will involve various areas of research: from analysis of linear and digital performance data to managing and reporting on focus group projects and ad hoc surveys
  • General strategic direction for research will be devised by the Senior Research Manager, but a good level of independence is required of the Lead Executive role
  • Meet independently with internal clients and advise on market trends

Options

Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed