Eurosport Digital is recruiting for a Director of Retention & CRM to join its Eurosport Player team. Eurosport Player (ES Player) is an OTT platform that gives customers access to linear and non-linear sports content such as the Olympics, Tour de France, Bundesliga and MotoGP. ES Player is available across Europe.
The successful applicant will be responsible for the retention and CRM strategy of the Eurosport Player subscription service. Devising plans and delivering activity in all of Eurosport's Players markets, with special focus on France, Germany, Italy, Spain the UK and the Nordics.
The Director of Retention and CRM will work within the customer team, which sits within a broader marketing team with brand, event, partnership and acquisition marketing roles.
Managing a team of two, this role provides an opportunity to not only build the structure of the strategy, but to take the strategy through to implementation and on-going measurement and improvement. They will be responsible for the delivery of all in-life, retention and winback activity. Building out effective and innovative multichannel CRM programmes with an agile “test and learn” mindset in which all parts of the marketing team work together to continuously improve marketing performance.