Discovery Communications

SEO Manager

2 months ago
Requisition ID
18260
UK-London
Career Category
Marketing & Communications
Type
Company Employee Full-Time

Position Summary

Over 25 years, Eurosport has established itself as a household name for live sports. Now, Discovery has re-energised Eurosport to connect fans and athletes around the sports they love.

 

Delivering quality and live content first, Eurosport produces authentic, premium and innovative content, on linear and digital platforms. It combines expertise, passion and resources to develop high-value programmes and offer unrivalled coverage to viewers in 99 countries, in 21 languages. Having secured the exclusive European broadcast rights for the Olympics until 2024, there's no better time than now to join Eurosport on this incredible adventure!

 

Core to Eurosport’s strategy for engaging our Sports audience is creating authentic, intuitive, and delightful digital products. This role is key to delivering against our strategy.

 

As SEO Manager you will sit in the ES Digital team and will drive all search engine optimisation activities, covering both on-site and off-site as well as technical SEO for Eurosport across Europe

 

Responsibilities

  • Co-ordinate and manage the SEO plan whilst maintaining strong relations with internal teams, delivering industry-leading insights, analysis and outreach campaigns.
  • Conduct in-depth and regular audits of sites and competitor performance analysis using tools such as Omniture, Google Analytics, Screaming Frog, Majestic SEO and third party rank checking tools.
  • Support commercial, marketing, editorial and other key teams with ad hoc SEO requests; attend all relevant meetings and planning sessions.
  • Track, report and analyse SEO performance campaign data from SEO campaigns and strategies.
  • Support acquisition activity by delivering a strong plan that has a direct impact on organic search results for high value keywords for various markets across Europe.
  • Provide competitive analysis of top ranking competitor sites and provide actionable insight
  • Work closely with the Product team to assist in prioritising strategic direction and ensure SEO requirement are in scope.

 

Requirements

  • Strong previous of proven track record in a specific SEO focused role with a strong understanding of link building, best practices, and effective strategies.
  • Excellent understanding of online marketing, e-commerce environment and being web savvy.
  • Specialist knowledge of search engine crawling, indexing and ranking algorithms.
  • Ability to thrive in a fast-paced environment and to work independently and within a team.
  • Ability to plan and manage at both strategic and operational levels.
  • Experience in online marketing channels such as AdWords, Facebook, Twitter, YouTube, SEO, ASO, PPC, influencer marketing.
  • Strong analytical skills with Excel and other tools such as Tableau, MixPanel, Google Analytics.
  • Extensive familiarity with using customer segmentation and data, test, target and measure marketing campaigns and advanced, innovative digital strategies.
  • Acts to surpass goals, seizing opportunities to push the envelope.
  • Translates business goals into a well-defined performance plan and communicates link between current activities and goals.
  • Spends times identifying all stakeholders necessary and connects with all of them, to shape a collective buy-in and further push the marketing agenda.

 

Key Relationships:

 

·         The role will be an integral member of the Marketing as well as the wider ES Digital team and be responsible for leading the work to drive SEO performance results across Europe.

 

Other Key Relationships:

 

·         Work with marketing, regional commercial, product, PR, finance, legal, operations and agencies to ensure SEO plans are continuously optimized and have a direct impact to our growth

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