Discovery Communications

Media Planner

2 weeks ago
Requisition ID
15063
UK-London
Type
Company Employee Full-Time

Position Summary

Sitting within the UK Marketing department, the Media Planning group is responsible for planning, co-ordinating and evaluating on-air promotional activity in line with the programming and marketing aims of the business. This is an exciting new role within a fast-moving dynamic department working for the world’s #1 pay-TV programmer

Responsibilities

  • Sole day-to-day media planning responsibility for 2 key channels within the UK portfolio
  • Responsible for translating the Network Media Plan into individual channel media plans
  • Understanding and implementing sound cross promotional strategy through promotions and continuity
  • Creation of effective, strategically sound continuity plans 
  • Schedule promotions using internal optimisation tool GRIPit
  • Working on and self-managing ad hoc research projects
  • Liaise with On-Air throughout production process
  • Liaise with On-Air, Presentation and Operations re tape traffic
  • Review channel output offering editorial insights and observations
  • Weekly monitoring of campaign performance
  • Create post-campaign research reports
  • Create promo makelists 
  • Deputize for and assist other Media Planners as required

Requirements

  • Experience in Media Planning or Presentation Scheduling in a broadcast television or media agency.
  • An appreciation of creative issues and very strong editorial understanding
  • Aptitude for strategic thinking and numerical analysis. 
  • Interest in and knowledge of television output and the Discovery Network in particular.
  • Understanding of the editorial and Presentation requirements of the schedule.
  • Education – A level or equivalent.
  • Computer literate with spreadsheet experience.
  • Ability to work at a strategic level and with others and to follow instructions, cope well under pressure.
  • Highly numerate with close attention to detail.
  • Highly motivated with the ability to work both independently and as part of a team.
  • Planning and organising skills with the ability to meet fixed deadlines.

 

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